Pricing leader · Founder · Commercial operator
I’m Bez — a Greater Manchester-based pricing leader and founder. My work sits between commercial strategy, management accounting, market-entry judgement and AI-assisted execution: understanding where value is created, where decisions go wrong, and how better systems can make complex work clearer.
Head of Pricing across BSS Industrial and TF Solutions, working on commercial discipline, pricing architecture and margin performance.
Founder of Torsik and building partner in My Day Sorted — early ventures shaped around evidence, structure and practical execution.
Born in Tehran, based in Greater Manchester since moving to the UK for an MBA in 2017.
Part-qualified management accountant, progressing CIMA alongside professional and founder work.
Profile
I moved to the UK from Tehran in 2017 for an MBA at Alliance Manchester Business School and built my career in commercial and pricing roles. Today, I lead pricing across BSS Industrial and TF Solutions while building ventures around the same underlying question: how do people make better decisions when the stakes, incentives and information are messy?
That question shows up in different forms — pricing in specialist industrial businesses, whether a company should enter a foreign market, how a busy person keeps life admin under control, or how AI agents can extend a small team’s research and execution capacity. The common thread is practical judgement: evidence first, clear options, then action.
Academic
Moved to the UK in 2017 to study strategy, finance and international business. That international lens still shapes how I think about markets, risk and opportunity.
Professional
Pricing leader within Travis Perkins Group, focused on specialist businesses where pricing, margin, product architecture and customer behaviour have to be managed with commercial discipline rather than theory alone.
Professional Study
Building the management-accounting and finance discipline behind the pricing, consulting and founder work.
Current work
The current chapter is deliberately transitional: senior commercial work by day, founder-led systems by night, and a growing use of AI agents to do more with less.
Torsik
Torsik is a UK foreign-market consultancy built around one decision that is often skipped: should we make this move at all? It helps businesses assess whether to enter, avoid, adapt to or defend against foreign-market opportunities and threats before capital, people and executive attention are committed.
My Day Sorted
My Day Sorted is being built with Nasim around a simple problem: life admin, routines and follow-through can become heavy when work, family and health compete for attention. The aim is practical support that helps people keep daily life moving without turning everything into another project.
AI Systems
Alongside the formal ventures, I am building personal and business systems that use AI agents for research, drafting, triage, reminders and decision support. The aim is not AI theatre; it is leverage — small systems that reduce friction, make follow-through easier and preserve attention for judgement.
Operating style
I prefer diagnostics before action: understand the situation, expose assumptions, decide what would change the answer, then move.
Commercial focus
Good strategy has to survive contact with customers, incentives, operations and margin. If it cannot be used, it is probably decoration.
AI posture
Pricing models, research workflows and AI agents are useful only if they help people make clearer decisions. The point is better judgement at the moment it matters.
Connect
This site is the public front door. If you want to discuss pricing, Torsik, My Day Sorted, AI-assisted operating systems or a useful introduction, use the contact route below.